Advertisement Executive, Armando Turco, Steps Back into Advertising Industry as the Leader of Mojo Supermarket
Rewritten Article:
Veteran ad honcho Armando Turco is back in the game as president of indie agency, Mojo Supermarket. After a two-and-a-half-year spin at dairy alterative brand Oatly, he bailed last July for some solo time, posting on LinkedIn about his need for "Me Time." Before Oatly, Turco was vice president of content at Vox Media for over five years.
His leap from brand and media life was preceded by more than a decade in ad agencies, like BBH New York, McCann New York, and Bozell.
"Nuthin' armed me to run an agency better than kickin' the agency scene entirely," Turco told ADWEEK.
At Vox Media, Turco found himself at the junction of content and media. This vantage point revealed that many brands and agencies are clueless about what audiences truly seek in this era of social media-driven storytelling, he admitted.
Turco's tenure at Mojo Supermarket could draw from his diverse background, reflecting creative and innovative strategies, a knack for client relationships, and adaptability to shifting market trends. Keep an eye out for future announcements from Mojo Supermarket to learn more about Turco's specific plans for the agency.
- Turco's return to the agency world as president of Mojo Supermarket, following his tenure at Oatly, showcases his adaptability to market trends.
- Before joining Oatly, Turco spent over five years as vice president of content at Vox Media, where he found himself at the intersection of content and media.
- With his diverse background in ad agencies such as BBH New York, McCann New York, and Bozell, Turco feels equipped to lead Mojo Supermarket, a role he enthusiastically embraced after some solo time.
- Turco's insights from his time at Vox Media indicate that many brands and agencies struggle to understand what audiences truly desire in this era of social media-driven storytelling.
- Turco's plans for Mojo Supermarket are anticipated, with an emphasis on creative and innovative strategies, and maintaining strong client relationships within the fashion-and-beauty, food-and-drink, travel, and cars industries, among others.
