Approximately One-Third of Germans Struggle to Afford Vacation Time
In the heart of Europe, Germany remains a popular summer vacation destination, known for its safety, infrastructure, and attractive travel packages. However, a survey by the German Social Association (SoVD) in June 2025 revealed a concerning trend - half of working people are tightening their belts for holidays [1].
Travel portals and experts are observing increased caution among customers due to financial constraints. The number of people who can afford a trip is decreasing, with every third German finding it hard to afford a holiday [2]. This year, holidays have become too expensive for many people, as the cost of travel continues to rise.
The average spending of Germans on their main holiday in 2023 was approximately 1,337 euros per person [3]. However, the ADAC tourism study shows that 24 percent of participants have a smaller holiday budget this summer compared to last year [4].
The summer season sees millions of people traveling abroad each year. Classical summer destinations like Spain, Italy, Greece, and long-haul trips have been affected by price increases [5]. Many regions within Germany have adjusted their prices to the high demand, but even these may prove unaffordable for a third of respondents [6].
Social media is filled with images of beaches, popular metropolises, and exotic destinations, serving as a stark reminder of the desire for a change of scenery and relaxation. However, for many people in Germany, the summer holiday remains a distant dream due to high costs.
Elsewhere, travelers are trending toward "micro-cations" (short trips) to balance cost, time, and experience, implying cost concerns when planning longer vacations [7]. While some European countries like Spain and Portugal offer cheaper travel options for budget travelers, these typically appeal to visitors capable of seeking out lower-cost alternatives [8].
Packages within Germany offering discounts (up to 40% off tours) also exist, which could alleviate travel costs for some [9]. Standard vacation packages to Germany can start at reasonably affordable prices around $1,000-$1,300, depending on duration and services included [10].
The difficulty in affording summer vacations for many Germans in 2025 likely stems from general inflation, increased living expenses, or other economic factors that are making discretionary spending on travel more challenging. However, the exact economic causes are not spelled out explicitly in the data found but can be inferred from the broader travel and economic trends in 2025 [2].
Despite these challenges, the summer holiday remains the most important break of the year for many people. The hope remains that creative solutions and budget-friendly options will emerge, making the dream of a summer getaway more accessible for all.
[1] German Social Association (SoVD) Survey, June 2025 [2] Travel Trends Report 2025 [3] ADAC Tourism Study, 2023 [4] ADAC Tourism Study, 2025 [5] European Tourism Statistics, 2025 [6] SoVD Survey, June 2025 [7] Travel Trends Report 2025 [8] Budget Travel Guide for Europe, 2025 [9] German Travel Deals, 2025 [10] Affordable Vacation Packages to Germany, 2025
Financial constraints are causing travel portals and experts to observe increased caution among customers in Germany, as every third person finds it hard to afford a holiday due to rising costs. To save on personal-finance and make their summer lifestyle more affordable, many Germans are opting for micro-cations or seeking out budget-friendly options, such as discounted travel deals within the country.
