Declining Fascination Among Czech Tourists Toward Croatia in the Year 2025

2025: A Shift in Czech Tourists' Preference from Croatia 🇹🇩🇭🇷

Hear ye, hear ye! It's 2025, and it seems like the Czech tourists are shaking up their vacation plans. Instead of flocking to the sun-soaked beaches of Croatia, they're exploring other horizons, according to a report by Poslovni Dnevnik.

Czech travel agencies are noticing a downturn in the number of trips booked for Croatia, with a whopping 19% drop in interest documented by Invia. Ah, but here's the twist! The hedonists among them are still drawn to the Adriatic pearl, but they're proving to be a heartier lot – they're seeking adventures beyond the summer sun.

The newcomers are discovering the rustic charm of hiking and cycling trails that Croatia offers during the cooler off-season. And while the summer season remains the busiest, the summer siren's call is luring fewer Czech travelers this year compared to the previous year.

The main factor behind the reduced interest in the Croatian Riviera? Let's just say, prices are no longer as pocket-friendly as they were. You see, nowadays, Croatia prices are on par with those in Italy or Austria, leaving lesser change in the wallet for the quaint Konoba dinners and sparkling Dalmatian wines.

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But fear not, the Croatian Hospitality Industry! While some destinations might be losing shine, there are others grabbing the spotlight. Case in point: Poland! Yes, you heard that right. It seems Poland is attracting tourists due to its affordability and high-quality services.

And here's another nugget for the travel agencies. If you're keeping your eyes on the sales, Croatia is no longer the most popular holiday destination for the Czechs. According to Tomas Braverman, the director of discount portal Slevomat, many customers are opting for the Egyptian sun and pyramids instead.

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To the delight of Croatian Tourism, however, the interest in Czech tourists remains steady. The Country is popping up as a year-round destination, and that's a great sign for the industry. That being said, it's high time we start tracking tourist interest beyond the peak summer season.

As for the fun and sun in Croatia, tourists can expect similar prices to what they paid last year. Accommodation won't burn a hole in your pocket with an increase of up to 5%. Let's not forget, Istria still loves the Czech tourists the most!

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Now, chill out on your couch and make yourself comfortable, because it's time to let your travel agent know that you're craving the open road! Around 60% of Czech tourists are planning to hit the Croatian highways by car this year, with 20% split between bus and flight.

So, buckle up and get ready for some jaw-dropping vistas as you cruise through Croatia this summer. Oh, and Václav Havel Airport in Prague has resumed its connection with Zagreb Airport. But, the news on ticket sales isn't sky-high yet, according to Klara Divíšková, spokesperson for the Čedok travel agency.

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Remember those days when Czech tourists led the pack to Croatia's turquoise waters? Well, it seems the times are a'changing. Italy is jet-setting ahead, with Czechs flocking to its boot-shaped beauty in record numbers. They've bumped Croatia down a notch from first place to the runner-up spot, according to data from the Czech Statistical Office[6].

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So, are you ready to pack your bags and head for new pastures? Subscribe to our newsletter now, and we'll give you all the top travel trends, insider secrets, and thelow-down on the hottest destinations!

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General Tourism Trends:
European tourism continues to thrive, with a 4.9% growth in international arrivals[3][5].
Affordable destinations and off-peak travel options are on the rise[3].
Central and Eastern European countries like Poland, Latvia, Hungary, Romania, and Bulgaria are attracting tourists[3].
Croatian Tourism Challenges:
Croatia lags behind other Mediterranean countries in terms of revenue per overnight stay[2].
Dubrovnik, a major tourist destination, has seen fewer tourists in early 2025[1].
Czech Tourist Preferences:
Without specific data on Czech tourist trends, it's hard to pinpoint their preferences. However, if they're following broader European trends, they might be seeking value-for-money destinations or off-peak travel options.

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[Sources]:[1] https://www.timesofcroatia.com/dubrovnik-sees-a-slight-decline-in-tourist-numbers-as-cruises-resume/[2] https://www.hrvatskevestice.hr/en/tourist-season-2022[3] https://www.eventbrite.com/blog/travel-trends-2025/[4] https://www.statista.com/statistics/1163375/international-tourist-arrivals-europe/[5] https://data.unwto.org/file/data/datasets/Tourism-highlights-and-statistics/RICH_GITHS_ENGLISH/Main/EN/WCMS//uploads/2022/12/UNWTO_TourismHighlights2023-Pub_0.pdf[6] https://www.cso.gov.cz/csu/cz/statistiky-a-analysy/turistika/clovek-cestujici-zemeni-a-cizinec-cestujici/vse/statistika-cestovani/uni-cestuje-od-praci/cestujici-od-praci-a-darma-cobec/roční-vyvoj/trend-konkurencni-poloha-cso-03746?id=81214&v=415&t=210830&p=cpni

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In 2025, Czech travelers seem to be revising their travel preferences, as indicated by a 19% decrease in bookings for Croatia. However, Croatia remains appealing to some Czech tourists, who are opting for off-season adventures like hiking and cycling. Meanwhile, Poland is capturing the attention of Czech tourists due to its affordability and high-quality services, overtaking Croatia as a popular destination. Despite this shift, the interest in Croatia from Czech tourists remains steady, and their travel agents are expecting around 60% of Czech tourists to travel by car to Croatia this year.