Dubai emerges as a leading summer vacation spot, marked by the success of the #DubaiDestinations campaign
Dubai Shines in Travellers' Choice Awards and Gears Up for Cooler Months
Dubai has made a significant mark on the global travel scene, as it is the only Middle Eastern city to be included in the top tier of the 2025 Travellers' Choice Best of the Best Awards [1]. Tripadvisor ranked Dubai among the world's top three destinations in this prestigious awards ceremony [2].
The city's popularity continues to soar, with Dubai International Airport setting a new record of 46 million passengers in the first six months of 2025, marking a 2.3% year-on-year increase [3]. Moreover, Dubai welcomed 9.88 million international overnight visitors between January and June 2025, a 6% increase from the same period last year [4].
In light of these successes, Brand Dubai is preparing for the next seasonal editions of the #DubaiDestinations campaign, which will focus on outdoor adventures, cultural events, and lifestyle experiences suited for the milder weather [4].
The upcoming campaign will highlight open-air experiences, festivals, art and cultural happenings, and lifestyle activities that resonate with residents and visitors enjoying Dubai’s pleasant autumn and winter climate. This shift follows the conclusion of the summer campaign, which emphasized indoor, water-based, and family-friendly attractions to suit the warmer weather [1][2][4].
Last summer, the #DubaiDestinations campaign promoted Dubai's indoor, water-based, and family attractions. Content creators and influencers highlighted iconic venues such as Ski Dubai, IMG Worlds of Adventure, KidZania, Aquaventure, and Wild Wadi, along with other leisure spots [5]. Interactive guides offered recommendations on summer camps, staycations, and indoor sports [5].
The success of the recent summer campaign reinforces Dubai's reputation as a year-round destination with compelling experiences for everyone. Brand Dubai also partnered with the General Directorate of Identity and Foreigners Affairs in Dubai to hand out souvenir passports to visitors at airport counters. Each passport features a QR code linking directly to the Dubai Destinations website [6].
This year's edition of the campaign included collaborations with government entities to enhance visitor experiences. At Dubai International Airport Terminal 3, travellers were welcomed with complimentary soft-serve ice cream from KUHP, a homegrown brand under the 'Proudly from Dubai' network [7].
As Dubai continues to captivate travellers from around the world, it's clear that the city's appeal is as strong as ever. With the upcoming seasonal editions of the #DubaiDestinations campaign, there's even more to look forward to for those seeking adventure, culture, and lifestyle experiences in the heart of the Middle East.
[1] https://www.branddubai.city/press-releases/dubai-named-top-tier-city-2025-travellers-choice-best-of-the-best-awards [2] https://www.branddubai.city/press-releases/dubai-ranks-among-worlds-top-three-destinations-2025-travellers-choice-best-of-the-best-awards [3] https://www.branddubai.city/press-releases/dubai-international-airport-sets-new-record-with-46-million-passengers-in-the-first-six-months-of-2025 [4] https://www.branddubai.city/press-releases/brand-dubai-prepares-for-the-next-seasonal-editions-of-dubai-destinations-focusing-on-outdoor-experiences-cultural-highlights-and-lifestyle-activities-perfect-for-the-cooler-months [5] https://www.branddubai.city/press-releases/dubai-destinations-campaign-successfully-highlights-indoor-water-based-and-family-friendly-attractions-during-the-summer-season [6] https://www.branddubai.city/press-releases/brand-dubai-partners-with-the-general-directorate-of-identity-and-foreigners-affairs-in-dubai-to-hand-out-souvenir-passports-to-visitors-at-airport-counters [7] https://www.branddubai.city/press-releases/dubai-international-airport-terminal-3-welcomes-travellers-with-complimentary-soft-serve-ice-cream-from-kuhp-a-homegrown-brand-under-the-proudly-from-dubai-network
- Dubai's recent success in the Travellers' Choice Best of the Best Awards [1] has also boosted its reputation in the business sector, attracting international investment in home-and-garden, travel, and lifestyle industries.
- For sports enthusiasts, Dubai offers a variety of events throughout the year, from the Dubai Tennis Championships to the Dubai Desert Classic golf tournament.
- The Business section of local news outlets regularly highlights Dubai's growing influence in the global business landscape, with a focus on its strategic location, robust infrastructure, and business-friendly policies.
- In addition to outdoor adventures and cultural events, Dubai's lifestyle scene is also renowned for its luxury retail, fine dining, and vibrant nightlife, making it a favorite destination for travelers seeking a luxurious experience.
