Instructions for creating a potent declaration of brand identity
In the ever-evolving world of business, having a clear and compelling brand manifesto can set a company apart. On April 10th, 2024, Emily presented a brand manifesto that has since become a topic of interest for many. While the company behind this manifesto remains unspecified, its principles are universal and applicable to any organisation.
A brand manifesto, in essence, is a declaration of purpose that guides a brand. To create a resonating and timeless manifesto, follow these steps:
- Dig into your brand's DNA: Gather your team for a brainstorming session, ask questions, and look back at your brand's journey. Use storytelling to gather emotional insights.
- Hone into your brand's purpose: Refine insights into a succinct purpose statement that captures impact and why your brand exists beyond making a profit.
- Understand your audience: Engage in market research, surveys, and social listening tools to gather intelligence on your audience's needs, desires, and pain points. Invite audience feedback.
- Find your brand's voice: Define the attributes of your brand's voice, and create a brand voice chart that outlines do's and don'ts for your brand's communication.
- Inspire action: Use language that's descriptive and prescriptive in your manifesto, and mix in phrases that beckon your audience to act.
- Keep it short and sweet: Ensure your manifesto is concise and impactful, with each word earning its place on the page.
- Amplify your message with visuals: Collaborate with your design team to translate your manifesto into a visual feast. Consider every element of design as a tool for storytelling.
- Live your manifesto day in and day out: Your manifesto should inform everything you do, from your marketing strategies to your internal culture. Top Tip: Make your manifesto a living document within your organisation.
For new projects or initiatives, consider creating a manifesto checklist to ensure that every part of your brand is a reflection of its core beliefs.
Introducing the Brand Pulse Audit tool, a valuable resource for businesses seeking to see where their brand's thriving and where it needs a little CPR.
Remember, the true test of a manifesto is not in its writing but in its living. It should be the benchmark against which all decisions are measured.
Embrace the power of a brand manifesto and watch your business flourish.
