Murmansk Region Booms as Young Tourists Flock to Health Resorts and Northern Lights
The Murmansk region is attracting more tourists, with experiences like the Northern Lights drawing visitors. Meanwhile, health resorts are seeing a surge in young guests, marking a shift from a decade ago when they were mainly associated with older people.
Ten years ago, health resorts were primarily seen as a place for older people to rest. Today, young active people are increasingly choosing them for relaxation and health improvement. This trend is linked to the popularization of a healthy lifestyle and the desire to combine rest with prevention.
Sanatoriums are adapting to these new realities by offering shorter treatment stays, with two-, five-, and ten-day programs gaining popularity. The audience at sanatoriums has noticeably younger, with a roughly equal division between older and younger guests.
In contrast, city hotels mainly accommodate those who are there for work or short city tours, while countryside hotels cater to those seeking relaxation and health improvement. The land tourism industry is experiencing an uptrend in camping, with the global camping market projected to reach 1424 billion US dollars in 2025. Expedition cruises, including those to polar and warm regions, are also expanding rapidly, with global passenger capacity expected to more than double by 2027.
The Murmansk region's popularity as a tourist destination is on the rise, driven by attractions like the Northern Lights. Health resorts, once associated with older people, are now seeing a significant increase in young guests, reflecting a broader trend towards healthier lifestyles and preventative care.
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