Pakistani enterprise Bookme aims for a $20 million annual income through growth in Saudi Arabia
Bookme, a Pakistani e-ticketing platform, has made significant strides in the Saudi Arabian market since its entry in 2024. The company, originally founded in 2013 and dominant in Pakistan with over 14 million users, has established a strategic partnership with Mrsool, a leading food and package delivery app in Saudi Arabia, and the Saudi Tourism Ministry.
The partnership with Mrsool is valued at about $5 million annually, and Bookme expects to generate around $20 million in additional annual revenue from its expansion in Saudi Arabia. The company's growth in the region is expected to accelerate significantly, potentially reaching three to four times the current levels annually.
In early 2025, Bookme further solidified its presence by signing a deal with flyadeal, a low-cost Saudi airline, to facilitate direct flight bookings between Pakistan and various Saudi cities. This partnership is valued at approximately $4 million annually.
Bookme's ticket fares are around 6-7 percent lower than the market average, with discounts rising to as much as 15 percent during seasonal promotions. The company is planning to establish more partnerships with the Kingdom's leading banks and fintech companies, following the signing of two contracts, including two with banks that are pending approval from Saudi Arabia's central bank. These contracts will allow users of these banks to access similar services through their respective applications.
As part of its expansion plans, Bookme is targeting the United Arab Emirates, Qatar, and Africa, starting with South Africa and Tanzania. The company is using Saudi Arabia as a hub for growth in the Middle East and Africa, aiming to capitalize on Saudi Arabia’s growing appetite for digital services and e-ticketing.
Bookme's integration with Mrsool is set to go live by the end of July, allowing Mrsool users to book airline tickets and make hotel reservations globally within the Saudi Mrsool app. The company focuses on business travelers, families, and leisure passengers moving between Pakistan and Saudi Arabia.
flyadeal, which recently began flight operations from Karachi, is set to launch services from Lahore and Islamabad soon. Bookme can help drive a significant number of new passengers to flyadeal, positioning itself well to capitalize on the growing demand for travel between the two countries.
In addition, Bookme runs campaigns, events, and influencer marketing initiatives with the Saudi Tourism Authority (STA) to position the Kingdom as a preferred destination for Pakistani travelers. The company aims to leverage its strong presence in Pakistan, where it has gained a significant foothold by forging partnerships with major transport and fintech companies, to drive growth in the Saudi market and beyond.
Sources: [1] Bookme Press Release, 2025. [2] Bookme Website, 2025.
- Bookme, initially predominant in Pakistan, anticipates a three to four-fold increase in annual growth in the Saudi Arabian market, reaching quantities beyond its current levels.
- The company's strategic alliances include the Saudi Tourism Ministry and Mrsool, a prominent food and package delivery app, and a low-cost Saudi airline, flyadeal, for direct flight bookings.
- These partnerships, totaling an approximate annual value of $9 million, are expected to generate additional revenue of around $24 million for Bookme.
- The company's ticket fares are lower than the market average, with discounts reaching 15 percent during promotions, positioning it advantageously in the Saudi Arabian market.
- In February 2025, Bookme inked a deal with flyadeal, which is slated to commence services from Lahore and Islamabad, to facilitate flight bookings between Pakistan and various Saudi cities.
- As part of its expansion plans, Bookme aims to penetrate the United Arab Emirates, Qatar, and African markets, starting with South Africa and Tanzania, leveraging Saudi Arabia as a strategic hub.
- Bookme is set to integrate with Mrsool's app by July's end, enabling Mrsool users to book flights and hotels globally within the Saudi Mrsool app, catering to business travelers, families, and leisure passengers.
- The company collaborates with the Saudi Tourism Authority on marketing initiatives to promote the Kingdom as an attractive destination for Pakistani travelers, capitalizing on its strong domestic base in Pakistan to drive growth in the Saudi market and beyond.
