Proof's 72-Hour Build Endured Extended Duration, Surpassing Expectations
Huckberry and Proof Team Up for the 72-Hour Challenge
Huckberry, an outdoor lifestyle retailer, has partnered with Toyota for the 72-Hour Challenge in Colorado, and they've chosen Proof's 72-Hour Collection as their go-to clothing line for the event. This collection, known for its versatile, performance-driven pieces, offers comfort, durability, and style across a range of casual and activewear.
The Star of the Show: The 72-Hour Merino Tee
The highlight of the 72-Hour Collection is the T-Shirt, available in various colours. Made of breathable merino wool, it offers excellent moisture-wicking and anti-odor properties, making it ideal for long days and travel or workouts. The fabric moves well with the body (four-way stretch), and a slim-fit option provides a streamlined look. It's recognized for being technical yet comfortable and odor-resistant, supporting all-day wear without smell buildup.
Expanding the Lineup
Proof has expanded the 72-Hour lineup to include hoodies, pants, and polo shirts. The Polo shares the same merino fabric benefits, combined with a more polished, short-sleeve collared style for casual or semi-formal wear. The Pant, while specifics are limited, is known for rugged, durable fabrics that balance function with style, often featuring multiple storage components and fabric blends that handle moisture well and maintain comfort during extended wear.
The Performance Pieces
The Quarter Zip and Hoodie, though details are not explicitly outlined, likely use performance fabrics such as merino wool or blends offering four-way stretch, breathability, and durability suitable for layering and temperature regulation in various conditions. They include Spandex for stretch and thumb-loops to keep the sleeves in place. The Quarter Zip and Hoodie are reinforced with nylon for shape retention, and they offer UPF 50+ sun protection. Proof gives the Merino fabric in the Quarter Zip and Hoodie some added support.
The Perfect Pant
The 72-Hour Merino Pant is available in navy, black, or olive and is built with DWR coating for extra moisture protection. It's also built with nylon, polyester, and elastane for durability and stretch, and includes a gusseted crotch for increased range of motion.
The Activewear Option
For high-intensity workouts, a lighter version of the t-shirt, the 72-Hour Merino Air T-Shirt, is available. The t-shirt is made from the world's best merino wool, offering temperature regulation and odor resistance.
The 72-Hour Collection's prices range from $78 to $168, making it an accessible investment for those seeking versatile, high-performance clothing for their active lifestyles. The collection is available now from Huckberry's website, and it's the perfect choice for those taking on the 72-Hour Challenge or simply looking for clothing that can keep up with their busy, active lives.
- This versatile 72-Hour Collection from Proof, chosen for the Huckberry 72-Hour Challenge, not only caters to outdoor living but also seamlessly integrates with smart-home-devices and contemporary fashion-and-beauty trends, reflecting the lifestyle of the modern adventurer.
- Aside from casual and activewear, Proof's 72-Hour lineup extends to gadgets and technology, with the Polo shirt featuring a built-in pocket for storing essential devices during travel and outdoor-living experiences.
- Whether you're preparing for adventure-travel escapades or indulging in sports, the 72-Hour Collection encompasses various performance pieces that cater to diverse activities, such as the Quarter Zip and Hoodie designed for layering and temperature regulation.
- After a day filled with activities, the 72-Hour Merino Pant provides comfort for home-and-garden environments, boasting a DWR coating, nylon, polyester, and elastane for durability, and a gusseted crotch for improved flexibility.
- For individuals embracing an active lifestyle, the 72-Hour Collection's affordable prices, ranging from $78 to $168, showcase an accessible investment in technology, fashion, and performance, ideal for both the 72-Hour Challenge and everyday wear.
