Record-breaking museum visits during Egypt's longest bridge span: 110,000 opt for Egyptian cultural immersion
Boom in Tourism as Turin Hosts Celebratory Events
It's been quite a bustling scene in the city of Turin over the past two weeks! While there may not be the longest bridge here, the city certainly knows how to charm visitors. With the 80th anniversary of Liberation and Labor Day, it was an unprecedented event for tourism, drawing an influx of people to museums, hotels, restaurants, and nightclubs.
"The city morphed from a local hangout to a touristy hotspot in a span of two weeks," says Federico Nasi of Epat Ascom, the association of public establishments. Tourists flocked in, but they mostly popped by for a quick visit: "In most cases, they stayed for two to three days, usually on weekends," explains Fabio Borio, president of Federalberghi. This brought a rollercoaster of busy weekends and quiet weekdays for local restaurants and hotels. However, compared to the same festive days last year, both establishments and accommodation facilities roughly had similar earnings.
Unfortunately, nightclubs faced a dip in the excitement, with a "25-30% drop in patrons," says Nasi. Many students, especially from out of town, chose to vacate the city during these two weeks. But overall, Giancarlo Banchieri, president of Confesercenti, says, "We're extremely pleased. This is another proof that Turin stands as one of the most respected art cities." Banchieri emphasizes the digital Shroud exhibition in Piazza Castello, which wrapped up just yesterday, was yet another feather in Turin's cap.
Now, let's talk about the stars of the show: museums! With over 110,000 entries between April 19 and May 4, the Egyptian Museum set a new record, making it the busiest 15-day period ever. In contrast, during the last long Easter weekend, it welcomed 23,532 visitors, compared to 21,870 last year. The days with the highest attendance were two Saturdays, April 26 and May 3, with over 9,000 visitors each.
The Cinema Museum also saw record numbers, welcoming over 60,000 visitors between April 18 and May 4 (an average of 3,500 per day, almost sold-out). The Royal Museums also boasted a significant attendance, with over 64,000 visitors, highlighting Turin's rich cultural offerings. Even Venaria Reale counted 63,000 paying visitors, and GAM, MAO, and Palazzo Madama, the three poles under Fondazione Torino Musei, recorded over 43,000 visitors.
Interestingly, the Museum of auto and Centro Storico Fiat, located outside the city center, defied the norm, selling nearly 28,000 tickets. It seems that the allure of Turin's art and culture is indeed magnetic!
While we don't have specific data on how major events directly boost museum attendance, it's clear that these celebratory events significantly impact Turin's art and cultural scene. So, whether it's the Special Olympics World Winter Games 2025 or Cioccolatò, Turin continues to garner global attention, offering a vibrant mix of culture, history, and indulgence!
- The average number of daily visitors to the Cinema Museum in Turin during the celebratory events was approximately 3,500, making it almost sold-out.
- The Museum of auto and Centro Storico Fiat, located outside the city center, saw nearly 28,000 tickets sold during the events, defying the norm.
- Despite the influx of visitors for the celebratory events, the balance of earnings for restaurants and hotels was similar to the same festive days last year.
- The average duration of a tourist's stay in Turin during the celebratory events was usually two to three days, with most visiting on weekends.
