Records store Up the Creek relocates to Walnut Creek, now in operation
Up the Creek Records Expands in Walnut Creek, Offering More to Vinyl Enthusiasts
Up the Creek Records, a beloved vinyl record store in Walnut Creek, California, has made a significant move to a larger space. Previously occupied by Terra Outdoor Living, the new location promises to offer more than just records for sale.
The newsletter brought to readers by the 925 News website keeps readers informed about upcoming events at Up the Creek Records. Signing up for this newsletter will ensure that you stay updated on the store's exciting developments.
The growth of interest in vinyl records has been a boon for record stores like Up the Creek. Recent data shows that vinyl sales are thriving, with younger generations—especially those aged 18 to 34—driving much of the growth. In the U.S., vinyl sales reached 43.4 million units in 2023, surpassing CD sales for the second consecutive year, with 58% of buyers in this younger demographic [5].
This resurgence has positively impacted independent record stores, which accounted for about 34.7% of all physical music sales by mid-2025, scanning nearly 12 million vinyl copies, reflecting consumer preference for supporting local businesses with unique and exclusive offerings [1]. The vinyl market continues to grow with projections estimating 46–48 million units sold in 2025 valued at around $2.4 billion, and further increases expected through 2030 and 2035 [2].
Up the Creek Records is no exception to this trend. The store has moved all their vinyl over to the new location and is inviting customers to drop by and have a listen. The new space will feature performance spaces and other amenities in addition to selling records, making it a destination for both vinyl enthusiasts and music lovers.
Younger consumers and older audiophiles who remember records from their youth are both embracing vinyl. Some people play their vinyl records, while others display them around their homes. The tactile and aesthetic experience of vinyl appeals strongly to younger audiences, while older audiophiles appreciate the analog sound quality and collectibles aspect [1][5].
Up the Creek Records will also introduce live music and other new features to their store in the future. This environment benefits stores like Up the Creek Records, which cater to both younger vinyl enthusiasts seeking the format’s unique culture and older audiophiles valuing sound quality and physical media.
The newsletter provided by 925 News is free, so be sure to sign up to stay updated on all the exciting things happening at Up the Creek Records. The store is officially open in the new spot, and it's time to experience the joy of vinyl in a whole new way.
- The new location of the expanded Up the Creek Records in Walnut Creek will offer more than just records, featuring performance spaces and other amenities.
- The interest in vinyl records has led to a surge in sales, with younger generations driving much of the growth, and independent record stores like Up the Creek benefiting from this trend.
- The resurgence of vinyl has also caught the attention of fashion-and-beauty and home-and-garden enthusiasts, who display vinyl records as decorative items in their homes.
- With their new location, Up the Creek Records is not only catering to the music needs of vinyl enthusiasts but also looking forward to introducing live music and other new features, making it a one-stop destination for travelers visiting Walnut Creek.
