Revealed: Indian Cities Consistently Attracting Return Tourists as Per Agoda's 2025 Ranking
Bangkok, Thailand, has once again claimed the top spot in Agoda's 2025 Return Visitor Ranking, maintaining its popularity among travelers for the second consecutive year. The city is followed closely by Japanese cities Tokyo and Osaka, along with Seoul, South Korea, and Bali, Indonesia.
The ranking also marks a significant debut for Da Nang, Vietnam, becoming the first Vietnamese city to appear on the list. This reflects Vietnam's growing appeal for repeat travel, as the country continues to rise in popularity among tourists.
Kuala Lumpur, Malaysia, and Johor Bahru, Malaysia, are the two Malaysian cities featured in the top 10. Known for their cultural attractions and family-friendly offerings, these cities are a favourite among returning tourists.
Taipei, Taiwan, and Hong Kong round out the top 10, highlighting their consistent appeal for travellers who return time and time again.
Gaurav Malik, Country Director for the Indian Subcontinent and Indian Ocean Islands at Agoda, stated that travelers are increasingly seeking deeper, more meaningful engagements with destinations that offer both familiarity and continued discovery.
In India, Agoda's 2023 Return Visitor Ranking highlights New Delhi and NCR, Chennai, Mumbai, Bangalore, and Kochi as the top destinations with the highest number of repeat visitors. Kochi, a surprise entry in the top five, is experiencing a rise in popularity due to its unique blend of colonial-era architecture, contemporary art, and multicultural legacy.
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Each of these destinations offers unique attractions, ranging from culinary delights to cultural experiences. For example, Bangkok is famous for its street food, while Tokyo offers a blend of traditional and modern experiences. Seoul is known for its K-pop scene and shopping, Bali for its beaches and temples, and Osaka for its food and nightlife.
Agoda's data shows that many travelers return to the same destination multiple times within the first six months of the year, underscoring the enduring appeal of these urban hubs. As travel patterns evolve, repeat visits highlight the lasting appeal of cities that balance cultural richness, accessibility, and a high quality of experience.
New Delhi, Chennai, Mumbai, and Bangalore are strategic travel hubs, offering seamless connectivity to a range of nearby destinations and drawing a high volume of work-related travel that often extends into leisure. Each city serves as a gateway to a wider travel ecosystem, with Delhi's proximity to Agra or the Himalayan foothills, Bangalore's reach to Coorg and Chikmagalur, and more.
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[1] Agoda's 2025 Return Visitor Ranking [2] Agoda's 2023 Return Visitor Ranking for India [3] Discover Kochi, India [4] Explore Bangkok, Thailand [5] Visit Tokyo, Japan
- The recent Agoda's 2025 Return Visitor Ranking reveals that cities offering a blend of familiarity and continuous discovery, like Bangkok, Thailand, are increasingly favored by travelers seeking deeper engagements.
- In Agoda's 2023 Return Visitor Ranking for India, Kochi has risen as a surprise entry in the top five, thanks to its unique charm derived from a mix of colonial-era architecture, contemporary art, and multicultural legacy.
- With its unique blend of cultural experiences, culinary delights, and technology-driven infrastructure, cities like Tokyo, Japan, offer travelers a blend of traditional and modern experiences that contributes to their enduring appeal for repeat visits.
