Strategies to Establish a Cohesive Group: A Roadmap to Successful Foundation
Sarah Peck, the creator and executive director of the Startup Pregnant podcast, embarked on a unique journey that transformed a personal struggle into a thriving business.
In the early stages, Sarah felt lonely and without guidance as a pregnant entrepreneur. This prompted her to seek answers through interviews with successful mothers who were also business founders and leaders. The result was the birth of the Startup Pregnant podcast, a platform dedicated to sharing stories of women navigating entrepreneurship and parenthood.
With a clear mission and values in mind, Sarah started the podcast with a few sponsors to help fund it. Over time, it evolved into a business, attracting a targeted, niche audience of pregnant entrepreneurs. The podcast's success was not the result of a specific influencer, media hit, or tweet, but rather a gradual build-up of authentic content and community engagement.
Sarah promoted the podcast by reaching out to interesting people and setting up the podcast as its own domain name. Her personal blog was the first step in her sponsorship process, leading to her call for sponsorship being met with success. Two people even reached out to sponsor the podcast cold.
Sarah's Aha! moment came when she was five months pregnant and couldn't find any honest information about pregnancy. Recognising this gap, she dedicated a lot of time and energy to a Facebook group for the Startup Pregnant community, initially with little engagement or member activity. However, she viewed the process as a science project that required multiple exposures for the community to feel safe.
One of the podcast's most significant milestones was hosting Danielle LaPorte, who was generous about sharing her interview on the Startup Pregnant podcast with her own network. Sarah recommends a three-month experimental process for trying something new, allowing oneself permission to reevaluate or change course if necessary.
Sarah also emphasises the importance of creating a regular, simple, and sticky routine for a community. For instance, a weekly "Wins Wednesday" post or a monthly Q&A can help foster a sense of camaraderie and engagement.
Despite the challenges, Sarah views her work on the Startup Pregnant project as a personal MBA and a methodical process for discovering new business ideas. Her resilience and dedication have undoubtedly made the Startup Pregnant podcast a valuable resource for pregnant entrepreneurs everywhere.
- Sarah Peck, with her start-up focused on lifestyle, fashion-and-beauty, food-and-drink, home-and-garden, and relationships, created the Startup Pregnant podcast to provide guidance for pregnant entrepreneurs.
- The podcast, acting as a niche platform, attracts a targeted audience of pregnant entrepreneurs looking for inspiration in their pet-free homes, planning future travel, and exploring the world of cars and shopping.
- Sarah Peck, in the early stages of her journey, struggled to find honest information about pregnancy, leading her to dedicate time and energy to a Facebook group focused on the Startup Pregnant community.
- As a testament to its growing influence, the Startup Pregnant podcast was honored when Danielle LaPorte shared her interview on the platform with her extensive network, further expanding its reach and impact in the world of entrepreneurship.
