Tourism Highlights in Saxony-Anhalt / East German Savings Bank Association (OSV) Tourism Survey
Saxony-Anhalt, with its UNESCO World Heritage sites, unique cultural landscape, and nature-based offerings, presents an ideal destination for tourists. Among the many cities in the state, Dessau-Roßlau is particularly promising, according to recent reports.
On 17 September 2025, the Ministry of Economic Affairs, Tourism, Agriculture and Forestry of the State of Saxony-Anhalt released information about the Sparkassen tourism barometer. This annual analysis, first conducted in 1998, offers comprehensive insights into tourism development in eastern Germany. In 2025, the Sparkassen tourism barometer will include a set of indicators on the quality of life in the regions for the first time.
Minister Sven Schulze highlighted the potential and prospects of Dessau-Roßlau, emphasising that investments in tourist infrastructure benefit both tourists and the local population. The number of overnight accommodation capacities in Dessau-Roßlau has increased more than in any other eastern German state, indicating a growing interest in the city.
Leisure facilities and cultural offerings in Dessau-Roßlau are experiencing growing demand, with tourist satisfaction at a high level. Particularly praised are the price-performance ratio and the hospitality. The labor market in the hospitality industry in Dessau-Roßlau is developing positively, with more socially insured employees than before the pandemic.
The state campaign in Saxony-Anhalt, Strong Tourism - We all benefit, emphasises that a strong tourist destination is created where the inhabitants profit from the investments. Minister Sven Schulze announced that he would continue to develop the tourist infrastructure sustainably, continue the quality offensive in the state, and seize opportunities on international markets.
The Sparkassen tourism barometer's expansion to include quality of life indicators is a significant update in 2025. This may offer new insights into the factors contributing to the success of tourist destinations in eastern Germany. For more information about the Sparkassen tourism barometer, visit https://osv-online.de/tourismusbarometer/.
However, the search results do not provide specific information about cities in Saxony-Anhalt that have recently received special investments in tourist infrastructure positively impacting residents' quality of life. Nonetheless, with the optimism expressed by Minister Sven Schulze and the comprehensive analysis provided by the Sparkassen tourism barometer, it is clear that Dessau-Roßlau in Saxony-Anhalt has a bright future ahead in the tourism industry.
%20Tourism%20Survey){kind=link}