Video showcases baker explaining high cost of cake: 600,000 tenge
In a recent social media exchange, a Kazakh blogger found themselves at the centre of a heated debate over the cost of a custom-made birthday cake. The baker, known for her high-quality creations, had quoted a price of 600,000 tenge for the cake, a figure that left the blogger taken aback.
At the heart of the dispute was the cost of the edible print alone, which amounted to 170,000 tenge, equating to approximately 9,400 tenge per kg. This expensive detail sparked discussion among social media users, not just about the high price, but also the lack of prior agreement on the cost with the client.
The baker, however, asserted her right to set any price for her services, emphasising that the cost included high-quality ingredients, edible print, transportation, delivery, props, and her time and experience. She also pointed out that the price was significantly discounted and backed by receipts and invoices.
Interestingly, the conversation did not provide any insight into the blogger's thoughts on the cost of the cake's ingredients, transportation, delivery, props, or the baker's time and experience. It was also revealed that the blogger did not ask about the cake's price beforehand.
This incident serves as a reminder of the importance of transparent pricing in the custom cake industry. Common practices for discussing and agreeing on the price of custom cakes with clients on social media include being transparent about pricing, communicating the true cost and value clearly, and setting firm boundaries on pricing to reflect the baker’s worth.
Transparency in pricing helps build trust and align client expectations. Clear, confident pricing discourages lowball offers or haggling. Using pricing tools like cake calculators or pricing formulas adds professionalism and makes negotiating easier for both parties. Pre-agreement discussions about size, design, flavor, and budget ensure clients understand what they’re paying for.
Setting expectations early, such as posting pricing on social media profiles or story highlights, pre-educates clients and streamlines the inquiry process. Adopting these practices can help foster clear communication, minimise disputes, and ensure fair compensation for custom cakes marketed and sold via social media channels.
The baker, in defence of her pricing, compared the high cost of the cake to a Dior bag, suggesting that high prices are expected for luxury items. While this comparison may be subjective, it underscores the importance of understanding and appreciating the value and craftsmanship that goes into creating a custom cake.
As the custom cake industry continues to grow on social media platforms, it's crucial for both bakers and clients to approach pricing discussions with clarity, transparency, and mutual understanding. This will not only lead to more satisfying experiences for all parties involved but also contribute to the overall growth and success of the industry.
- The incident in question highlights the significance of pricing transparency in the food-and-drink sector, particularly within the custom cake lifestyle niche, offering a lesson for travelers who engage in cultural-travel, excelling in the art of cake making and marketing their services via social media.
- A vital component of utilizing social media channels for selling custom cakes is to seamlessly communicate the worth of the product by employing pricing tools, pre-agreement discussions about size, design, flavor, and budget, and setting firm boundaries on pricing, promoting clarity in the subsequent price-negotiations and providing a fair compensation.
- Engaging in open and transparent pricing discussions can offer various benefits, such as minimizing disputes, fostering clear communication, and contributing to the overall growth and success of the food-and-drink industry, encompassing both culinary artisans and their appreciative clients.
